I'm Lauren, but most people call me Loo.

A Kansas City native with a Boston soul. I’ve always thrived at the intersection of creativity and strategy.

My artistry spans digital design, painting, piano, and even the pitcher’s mound—where I learned to love the rush of holding the ball in high-pressure moments.

That same drive fuels how I lead teams: I’m not afraid to get in the trenches, problem-solve side by side, and shape bold ideas into beautiful, effective results.

Download my CV

  • Charlie Hustle, VP of Marketing

    Charlie Hustle, Brand Marketing Director

    ASICS Apps, Head of Creative

    ASICS Apps, Design Lead

    ASICS Digital, Senior Digital Designer

    ASICS Digital, Digital Designer

    PJA Marketing and Advertising, Art Director

    Zipcar, Associate Art Director

    WTF Creative, Creative Assistant

    Freelance Clients: Van Rysel, AllStays, Appex, Landry’s Bicycles, Boston Precision Neurotherapeutics, EcoSoul Home, Paperbuzz, Hologic, Prezence

    Honor Code Creative: Sperry, Better Up, Burlington Coat Factory, MGEMI, Boys & Girls Club of Dorchester, Hearts on Fire, Tivity Health, Wayfair

  • Boston University, Masters Degree, Advertising

    Boston University, Study Abroad, London

    Washburn University, BFA, Graphic Design & Fine Arts

    Washburn University, Minor, Mass Media

  • Hermes Platinum Award, Runkeeper Guided Workouts

    Cannes Lion, ASICS Eternal Run

    Hermes Platinum Award, ASICS Global Running Day

    Hatch Awards Honorable Mention, Zipcar Branding

    Rebrand 100 Merit Award, Zipcar Branding

    New York Times Mention, Zipcar Monopoly

  • Shifting Perspectives, Anti-Racism Program

    IDEO, Storytelling for Influence

    Ad Club, Creative Concepts

    Deque, ADA Compliance Training

    American Graphics Institute, HTML5 Animation

  • I’ve learned hard work on a new level.

    Growing up, I spent my spring breaks on my family’s farm cutting down cedar trees in the Kansas heat.

    I can roll with the punches.

    For my high school senior pictures, my mom made me pose with a live chicken.

    I’ve been an athlete for over a decade.

    Working in teams is my strong suit. I have yet to find someone I couldn't collaborate with.

    You can spot me from a mile away.

    Literally, because I am 6’2”.

  • My four pillars to leading a team.

    1. Feel inspired:  We are always seeking the "why". We build on each other's ideas and welcome the ones that come out of left field.

    2. Feel heard: Different perspectives are the secret weapon to creativity and original ideas.  Everyone’s voice matters and makes a difference.

    3. Feel valued: Get full ownership over projects you are passionate about. "I trust you" is the best thing you can say to someone on your team.

    4. Feel growth: I’ve got some answers, but I don’t have them all. I lean on my team to bring strength where I might have a weakness. Investment in everyone's interests empowers them to have their unique strengths and ensures everyone’s growth together.

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