I'm Lauren, but most people call me Loo.
I’m a strategic design leader driven by telling stories and creating custom content that connects brands with their consumers.
More about me:
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ASICS Apps, Head of Creative
ASICS Apps, Design Lead
ASICS Digital, Senior Digital Designer
ASICS Digital, Digital Designer
PJA Marketing and Advertising, Art Director
Zipcar, Associate Art Director
WTF Creative, Creative Assistant
Freelance Clients: Landry’s Bicycles, Boston Precision Neurotherapeutics, EcoSoul Home, Paperbuzz, Hologic, Prezence
Honor Code Creative: Sperry, Better Up, Burlington Coat Factory, MGEMI, Boys & Girls Club of Dorchester, Hearts on Fire, Tivity Health, Wayfair
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Boston University, Masters Degree, Advertising
Boston University, Study Abroad, London
Washburn University, BFA, Graphic Design & Fine Arts
Washburn University, Minor, Mass Media
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Hermes Platinum Award, Runkeeper Guided Workouts
Cannes Lion, ASICS Eternal Run
Hermes Platinum Award, ASICS Global Running Day
Hatch Awards Honorable Mention, Zipcar Branding
Rebrand 100 Merit Award, Zipcar Branding
New York Times Mention, Zipcar Monopoly
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Shifting Perspectives, Anti-Racism Program
IDEO, Storytelling for Influence
Ad Club, Creative Concepts
Deque, ADA Compliance Training
American Graphics Institute, HTML5 Animation
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I’ve learned hard work on a new level.
Growing up, I spent my spring breaks on my family’s farm cutting down cedar trees in the Kansas heat.
I can roll with the punches.
For my high school senior pictures, my mom made me pose with a live chicken.
I’ve been an athlete for over a decade.
Working in teams is my strong suit. I have yet to find someone I couldn't collaborate with.
You can spot me from a mile away.
Literally, because I am 6’2”.
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My four pillars to leading a team.
1. Feel inspired: We are always seeking the "why". We build on each other's ideas and welcome the ones that come out of left field.
2. Feel heard: Different perspectives are the secret weapon to creativity and original ideas. Everyone’s voice matters and makes a difference.
3. Feel valued: Get full ownership over projects you are passionate about. "I trust you" is the best thing you can say to someone on your team.
4. Feel growth: I’ve got some answers, but I don’t have them all. I lean on my team to bring strength where I might have a weakness. Investment in everyone's interests empowers them to have their unique strengths and ensures everyone’s growth together.