The ASICS Runkeeper app launched Guided Workouts, which are audio-led runs by ASICS running coaches. We launched a paid campaign on Hulu, with a video illustrating how our ASICS Coaches are with runners every step of the way in their training journey.

I lead the creative strategy, storyboarding, and overall direction of this campaign. 

This campaign won a platinum award in the Hermes 2022 Advertising Awards.