Branding | Merchandise | Signage

Landry’s Bicyles

Founded in 1922, Landry’s Bicycles is rated as one of "America's Best Bike Shops" — with a growing family of bicycle stores across the state of Massachusetts.

Their new logo was created to honor their long history of caring service and their positive impact on the world.

Using a combination of patriotic colors, old-school fonts, and terrain-like patterns, I built their identity to incorporate the adventurous and good-hearted brand Landry’s has always shown up to be.