Art Direction | Digital Campaign ASICS Novablast
The NOVABLAST™ is the bounciest shoe that ASICS has on the market. The goal was simple: show the key feature of the shoe (bounce), and do it in a way that attracted a younger demographic.
I lead the strategy, storyboarding and creative direction for our product videos, photoshoot, and digital campaigns.
We worked with stop motion artist, Colette Peri, to curate social gifs for each of our key colorways.