Branding | Creative Direction

Runkeeper Rebrand

The goal of the Runkeeper rebrand was to better align with the ASICS visual identity and company mission in order to create a more congruent experience between the brand family.

The challenge was to do this in a way that didn’t alienate existing users or lose what makes Runkeeper the brand it’s become today.

My role in the project was to lead creative direction across all touch points — driving branding, digital direction, and content creation with our various partners.

Special thanks to:

  • Bruce Mau Design

    For their branding expertise, working with us to formulate our new story and brand guidelines.

  • Red Rhino Interactive

    For their help crafting our new website and bringing it to life.

  • Oak Street Productions

    For helping us plan, execute and pull off an amazing photoshoot shoot.

  • Rob Schanz

    For capturing beautiful photography of our runners and coaches.

  • James O'Connell

    For a fresh set of custom illustrations that capture our brand’s personality.

  • The Runkeeper Marketing & Product Teams

    Who brought it all to life.